Case Study

How Logo Mats Elevates the American Solutions for Business Conferences with Creative Currency

The Challenge

ASB hosts a series of events to engage its constituents, including an annual sales conference with suppliers to foster collaboration, build product knowledge, generate new ideas, and improve processes for serving customers. While ASB has been successfully hosting these events for years, competition is fiercer than ever for the attention of promotional products customers, especially when it comes to attracting them with a multi-day, in-person event. To keep attendees coming to ASB’s conferences, the company must continuously introduce fresh ideas and generate memorable experiences.

Logo Mats has long been a trusted supplier of branded promotional mats to American Solutions for Business, helping them sustain strong relationships with their suppliers. Logo Mats recognizes that it must provide more than mats to help its distributors succeed; it must provide creative currency—equipping distributors to sell with ideas that spark customers’ imagination. When ASB expressed interest in exploring new ways to use Logo Mats’ branded mat products to enhance the experience for its 2024 national conference in Fort Worth, Logo Mats demonstrated its commitment to true partnership.

Download the case study to find out how Logo Mats provided American Solutions for Business the best I.D.E.A.S.